Any designer will tell you that colors matter. You need them to show up in your environment. Where will you park your food truck? Right off Times Square where customers are flooded with loud colors and advertisements? On a sunny tree-lined block near a college campus? Outside a music venue on a city street? Think about location when deciding on your food truck brand’s color palette. Continue
Danielle LeComte February 10, 2016
Keep it real, authentic, and fresh. Your customers are showing up for your food, so get creative and feature original recipes that keep them coming back.
Danielle LeComte February 10, 2016
Do what you love. Build a brand and a business around what you love and what you know. This will shine through in your products and service.
Danielle LeComte February 3, 2016
You’ve been working hard researching the business side of getting your food truck up and running: permits, licenses, zoning… but now let’s get creative! Your delicious food and exemplary service will keep customers coming back. But how do you get them there in the first place? That’s right. It’s time to start getting concrete about your food truck design. Continue
Danielle LeComte January 19, 2016
Customer service goes a long way. If you make a mistake, fix it as soon as you can. Happy customers will always bring you more happy customers.
Danielle LeComte December 30, 2015
Make friends! Find your local food truck organizations or groups and connect. You can learn a lot from other owners and have a voice in your community.
Danielle LeComte December 23, 2015
Don't skimp on your truck's logo design! A $300 logo won't save you money in the long run when you're competing with other trucks who did it right the first time.
Danielle LeComte December 9, 2015
Branding goes beyond your logo + truck wrap. Include your branding on your food packaging and send a piece of your truck off with your customer.
Danielle LeComte December 2, 2015
Does your truck offer catering? If not, you could be missing out on growing your customer base. Weddings, birthdays, and even school field trips are all events that could hire your truck, if you make it possible.
Danielle LeComte November 25, 2015
Check out Periscope! Show off how your team handles the lunch rush, or broadcast from a live event. Your fans can tune in and watch in real time.
Danielle LeComte November 18, 2015
Ask for reviews from your customers. Facebook, Yelp, Twitter - wherever - get them talking about how awesome you are!
Danielle LeComte November 11, 2015
Do you ever wonder how important photography of your food truck actually is? Where should you start? Could you use some basic tips to take better photos on-the-go of your food for Instagram and your food truck's online marketing plan? Over the next few weeks we'll be sharing a guest post from Michelle Edmunds – Mobile Food Photography Expert. Stay tuned. Continue
Nicole LaFave November 10, 2015
Don't wait until the day of to share your truck's location online. Tease it out a day or two before, and then again that day as a reminder. Include a map with your share to make it easy for hungry folks to find you.
Danielle LeComte November 4, 2015
Hey food trucker! Put the “social” in social media and turn up your food truck marketing with these tips for engagement on Facebook and Twitter. Continue
Danielle LeComte November 3, 2015
To keep track of your annual inspections, conduct them when you bring your truck out of winter storage. If you live in an area in which you operate year-round, schedule these personal inspections the month before your annual health department inspection.
Danielle LeComte October 28, 2015
Have a website that works on any device. Your audience is looking for you on their phone while out and about hungry!
Danielle LeComte October 21, 2015
Offer something to your email subscribers. People love a nice coupon or promo, so why not exchange one for their loyalty of being an email subscriber.
Danielle LeComte October 14, 2015
Grow your email list at the truck. So easy with an iPad on hand. Let customers signup while they wait for their food!
Danielle LeComte October 7, 2015
Don't forget about Google+ when sharing your truck's location, blog posts, menus and more. Make sure that your truck has a Google+ Page, too.
Danielle LeComte September 30, 2015
Snap some food photos and share on social media, with your location! Be sure to mention landmarks to pull in the locals.
Danielle LeComte September 23, 2015